Auke Erwin Wiersma, President and owner of Holland-U.S.A. Sports Promotion, Inc. is a former professional soccer player from the Netherlands. He played soccer as a right midfielder for Heerenveen Professional Soccer Club.

Auke holds a Bachelors of Science degree in Physical Education with a specialization in Special Education from Windesheim University, the most coveted sports university in Holland. One of Auke’s most revered accomplishments in Holland was winning the "Coach of the Year" award in 1997 for coaching his U-11 boys team to win the National Championship of Holland.

Currently, Auke is part of the award winning adaptive physical education program at the Blue Ribbon, Midland School. The prestigious Midland School is one of the top three special education schools in the nation. Auke has also acquired the acclaimed KNVB coaching licenses in Holland and has earned his National "B" license in the United States. He will be enrolling for the National "A" license course shortly.

Auke Wiersma’s vast soccer resume begins with coming to the U.S.A. in 1996 with the dream and the drive to develop soccer at all skill levels. From 1996 till 1998, he worked with several teams/clubs from Michigan with much success. Auke coached all 11 teams of the La Forza Soccer Club in Fenton, Michigan with 6 of the 11 teams becoming champions in their respective divisions. As a staff member of the Midwest Soccer Academy, Auke’s responsibilities included the organization and guidance of several teams to The Netherlands as well as running numerous Michigan soccer camps.

In 1998 Auke moved to New Jersey where he started to coach for The Princeton Soccer Association. At the same time he started his sports business named, Holland-U.S.A. Sports Promotion, Inc. He began his business with the goal of developing soccer players in a fun, relaxed soccer environment. Auke and his coaches also became heavily involved in the Morris County Select Program.

In 1999 Auke was recruited by the Olympic Development Program in New Jersey because of his ability to fine-tune players with even the highest abilities. He started as an Area Coach for the North area. He then quickly became an Assistant State Coach for the U-18 boys team as well as the State Coach for the U-12 boys South team. Currently, Auke is an assessor/scout for the Region 1 O.D.P. program during the O.D.P. identification week at Rider University. Auke is also presently a coaching staff member for the State of New Jersey Soccer Association. Through the N.J. State Coaching School Auke is able to help other coaches make a difference in the youngest of soccer players. Auke and his coaching staff can also be found making a difference in youth soccer education at SSC (Stronghold Soccer Club), Mount Olive and Tewskbury Soccer Clubs.


At Holland – U.S.A. Sports Promotion, Inc. our belief is that our travel and recreational training programs will develop players technically, tactically as well as mentally. In order to emphasize techniques and tactics no exercise will be performed without players direct ball contact at all times.

We believe and practice economical training. H.U.S.P., Inc. coaches include the ball in every exercise. The time a coach can spend on the field with an individual player or a team is short, so every touch on the ball is a valuable one and with every touch on the ball players will improve. Economical training means training in repetition various technical and tactical topics while the pace remains elevated to improve conditioning. Economical training will always take place in a fun learning environment with only positive reinforcement.

According to the Dutch soccer philosophy, which H.U.S.P., Inc. also utilizes in their training programs, ball possession is the key to every soccer game. If a team is able to maintain possession and is able to create scoring opportunities by using the defense, midfield and forward players, then a soccer team is playing a game that is most fun for all players to play. With this knowledge in mind, our staff is conducting training sessions in which ball possession is our main objective. Ball possession can be taught in many different ways and it may require less coaching at times from a trainer/coach since we do not want to destroy the player’s own creativity. We do not want to develop robotic players, who remain in position and have to pass the ball all the time. We want the players to make the decisions. Putting an emphasis on ball possession does not mean that we do not train defensively.

We believe that high-pressure defense is the best for youth soccer. By trying to win the ball back on the opponents half it will give a team many advantages. First, when the ball is already on the opponents half it gives a team a better chance to score quickly, since you are closer to the opponents goal. Secondly, and even more important, it also teaches the forwards and the midfielders to start defending because defense begins with the forwards at any level of play.

Holland – U.S.A. Sports Promotion, Inc. trains and coaches at many different skill levels. At all levels, the development of the players is key. Depending on the level of play and the age group, winning should not be the most important object. While everybody likes to win, the main task for a H.U.S.P., Inc. coach is to develop a player and a team as a whole. We know that when the individual and the team develop over the course of a season the results will get better as well. Above all, we firmly believe that and especially with the younger age groups that we still have to develop and create a love for the game.